A Clever and Flexible Workspace Centered Around the Needs of Pru Life UK's Agents.

Tuesday, 25 April, 2023

Pru Life UK | Ortigas, Philippines - Rethink Agility

  • Managed Office
  • 2,630 sqm
  • 2,000 people
  • 5 years
  • Ortigas, Pasig City, Philippines

The Instant Group delivered a fully managed, bespoke and state of the art office for Pru Life UK in the Philippines in a bid to improve agility, build community and attract Gen Z and millennial agents.

PRUHouse PHOTOS
Context

In a bid to move away from multiple traditional agency offices in Manila, Pru Life UK, a leading insurance company in the Philippines, enlisted the services of The Instant Group to navigate and achieve this change seamlessly. 

For Pru Life UK, the escalating real estate costs against an ambitious growth plan in the region, coupled with the pandemic and hybrid ways of working, the purpose of the physical workspace had to change. Instant delivered a fully customised office space for Pru Life UK in Ortigas, now known as PRUHouse Ortigas, under Instant's Managed Office solution.

Objectives
  • Enable growth and change
  • Attract, retain & enable talent
  • Inject agility into enterprise
  • Enhance financial performance
  • Enhance performance and wellbeing
  • Rightsizing
Outcomes
  • Instant delivered PRUHouse Ortigas, a 2,600 sqm fully customized solution accommodating 2,000 agents across five different zones.
  • With the help of Instant, this is Pru Life UK’s first step towards the future of work for their agents, with the Philippines being the first country to adopt this new approach.
  • PRUHouse Ortigas is an innovative concept centered on workplace experience, seamlessly integrating human, physical and digital elements.
  • PRUHouse was also designed and built with the younger generation in mind, in a bid to attract Gen Z and millennials to the business through a modern and enticing workspace
  • Instant helped Pru Life UK to reduce their Philippines real estate footprint and lower costs.
Transformation

PRUHouse Ortigas is a space where advisors can get together, collaborate, problem solve and brainstorm ideas in an inspiring and energetic environment that fuels both business growth and social connection through community.

The Instant Group went one step further for PRUHouse, working with a specialist experience consultant, The XMakers, to create a unique brand language for the space including:

  • Creation of a whole new bespoke PRUHouse language, typeset and graphic solution
  • Design and manufacture of custom apparel, FF&E items and PRUHouse crockery
  • Digital solutions, Pru Playlists and Green screens for Agent content creation

 

Prudential (1)
Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country.
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